IN A WORLD WHERE THEY’RE ALWAYS WATCHING, STAY MYSTERIOUS.

We partner with master artisans in the world’s most interesting cities to create limited-edition collections available through immersive pop-ups and a network of hidden local establishments marked by our symbol.

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What We Did

  • Complete conception and brand identity including:
    - naming
    - logo design
    - color palette
    - typography
    - imagery
    - brand voice and tone
    - values and mission statement

  • Design of iconic TI CONTROLLANO hoodie and brand line. Working directly with pattern makers, and factories in Italy. Fabric selection, vendor sourcing and negotiation including factory oversight and quality control. Label design, packaging design and sourcing.

  • Developed contrarian brand positioning strategy - "STAY MYSTERIOUS" - addressing digital fatigue, creating differentiated value proposition through physical-world connections and cultural immersion. Marketing event activations in Europe and North America.

  • Production of campaign in Rome, Italy. Shot by Berlin + Paris based photographer Steven Kohlstock.

  • Development of e-commerce website. Social media creative direction and strategy.

Next

Project Two: Production