Redesigning Merchandise for Hellas Verona Football Club

When Hellas Verona FC contacted us to for elevated merchandise and corporate gifts, we immediately thought of ways to elevate their brand image through simplifying their current merchandise mix and introducing a premium line. Working alongside Tasselli Cashmere, who since 1970, has been perfecting the art of cashmere craftsmanship. For over five decades, the family-run laboratory nestled in the hills of Umbria, has sourced the world’s finest fibres - the same used by luxury brands such as Brunello Cucinelli - and transformed them into exceptional pieces.

This was an opportunity to elevate the Hellas brand experience beyond ordinary merchandise. Welcoming premium ticket holders, rewarding their leadership team or thanking key partners with something truly extraordinary. The ability to present a completely new line as well as branded cashmere pieces with the Hellas identity. Sweaters, hoodies, scarves, polo shirts - each one made to order with personalized embroidery, in club colours, reflecting the prestige and excellence Hellas represents.

We didn’t propose to just create corporate swag - we pitched legacy quality craftsmanship that their fans will treasure, and that will grow their brand.