Our client’s objective was to develop a caviar brand that breaks all the rules of the legacy market.
Russia’s love of caviar and the soviet space program were the inspiration for a world of space travel, caviar filled Matryoshka dolls, non lethal flying Kremlin caviar guns and your sweet old grandmother aka Babushka. Welcome to Babushka’s Caviar.
What We Did
-
Complete brand identity including:
- naming
- logo design
- color palette
- typography
- imagery
- brand voice and tone
- values and mission statement -
Innovative Matryoshka doll packaging and playful labels
-
Strategy for market implementation and integration to target high end restaurants.
