Mother Bear Medical
Our client, a paediatric emergency doctor at Toronto’s Sick Kids Hospital - and mother of three - came to us with a big idea for a children’s first aid kit and a prototype.
We transformed that idea into a full brand and product with an identity that connects with the target audience, and a marketing and sales strategy that resulted in successful sales within the first week of launching.
What We Did
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Complete brand identity including:
- naming
- logo design
- color palette
- typography
- imagery
- brand voice and tone
- values and mission statement -
Product and packaging design to reflect unique needs of the client. Oversaw complete product development and manufacturing including: factory sourcing and negotiations for production, material and colour selection, sampling process to final product, importing, and vendor relations.
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Complete design and creation of e-commerce website with custom photography
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Campaign photoshoot production, social media creative direction and marketing launch strategy.